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2016 Mobile Ad Summit
Friday
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September 
27
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7:00pm
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Handling Complaints
Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Handling complaints properly and professionally is an important skill that all HR managers must master. Complaints from employees are a major headache for everyone involved in the workplace. Handling complaints in a professional and timely manner will resolve any issues quickly and save everyone involved time and money. Following are some simple but effective communication techniques that should be used by HR managers to handle complaints properly:

Prioritize - All employees are different and therefore deserve equal attention. Prioritize the complaints and importance them. For example, it would be better to assign someone with the responsibility of recording employee grievances to go over the video recorded at regular intervals in order to determine whether there is indeed a valid complaint and if so, what should be done next.

Manage - The entire process involves ensuring that the staff complain is handled appropriately. Some employees feel they were not heard or seen, while others may have been offended due to the language used. Ensure that all staff feel respected and their needs are addressed at the same time. The best way to do this is to ensure that all complaints are handled in an organized, logical manner. Only deal with complaints that need to be escalated to senior level management and never pass on any concerns to the customer service department as these concerns can be forwarded to them.

Be Proactive - Communication is key. However, the process does not stop with communication. Effective communication techniques are important in making your workplace a conducive, friendly, and productive work place. Try to use language that is easy to understand. Also, ensure you keep the workplace free of distractions such as mobile phones, television, iPods, etc.

Remain Consistent - In order to make the process of resolving complaints a positive experience, it is important to remain consistent in communicating with all parties. It is advisable to send out correspondence to each party at the same time each week, following up with follow up phone calls or text messages in a timely manner. Be careful not to lose control of the situation. You do not want to appear too controlling as this could put both parties on edge.

Keep Things Simultaneously Clear and Simple - Having a simple yet clear explanation of what is required and why it is being done will help put matters straight and clear. It is important to communicate details of the complaint from the point of view of the customer. This helps to prevent any misunderstanding. By providing clear details, the management team can move to address the complaint as fast as possible.

Manage Time and Energy - When handling complaints, give the customer plenty of time to make their side of the story. Give them the opportunity to back up their claims. You should also give them the chance to ask questions, clarify issues, and even provide alternative avenues to satisfy their needs. The more information and clarification you can provide, the better chances you have to solve the problem amicably. The management team will then have the time and energy they need to address all of the complaints and concerns that have been raised.

Do Not Be Afraid to Act - Dealing with complaints is no small matter. One wrong move can cause real damage to your business. It is often difficult to avoid making decisions that will impact negatively on your company. You need to be sure that you are able to act quickly when and if a management team member makes a suggestion or complaint. This will also enable you to deal with complaints effectively.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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